Integration of Dynamics 365 CRM with Business Central

Microsoft Dynamics 365 CRM 

We professionally configure the integration between the accounting system and the sales department to eliminate data gaps. Need to implement Microsoft Dynamics 365 CRM from scratch or connect it to your ERP without chaos or unnecessary risks?

Microsoft Dynamics 365 CRM interface

Official Microsoft Partner

25 Years

of ERP Automation Experience

200+

Completed Projects Across 12 Industries

Hybrid Expertise

BAS and Microsoft Dynamics 365 Business Central

Why businesses integrate Microsoft Dynamics 365 CRM with Business Central

Integration connects the sales department with finance, eliminating data gaps and manual transfer of deals. You get clear implementation stages, control over a shared budget, and a predictable result without chaos. If you do not yet have a CRM system, we can also help implement it from scratch.

A unified system for sales, finance, and customer data

Platform synchronization removes barriers between the sales department and accounting. Information about payments, orders, and customers is updated without delays. The company gains a transparent shared environment for accurate control of all operations.

Business process automation

Each deal is automatically converted into an order, triggering warehouse tasks and updating financial reporting. You get clear document workflows without manual approvals, stalled requests, or operational chaos.

Less manual work and fewer errors

Synchronization eliminates routine copying of data from the CRM to the accounting system. This minimizes human error, prevents invoices or orders from being lost, and allows specialists to focus on tasks that generate revenue.

Up-to-date analytics for management

Instead of consolidating fragmented spreadsheets, managers receive real-time KPIs and reports. Data transparency enables CFOs and CEOs to clearly see deal profitability, control budgets, and make informed decisions quickly.

Improved sales and service efficiency

Sales teams can see current warehouse inventory, communication history, and payment status in a single interface. This speeds up order processing, improves service quality, and helps close more deals without increasing the team’s workload.

What motivates Ukrainian businesses to look for new ERP solutions

Outdated tools significantly slow down company growth, while modern ERP technologies provide management with complete and transparent control over the company’s finances and resources. This helps eliminate management delays and accelerate decision-making.

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Problem

Balance consolidation takes weeks because bank statements are reconciled manually and data is spread across separate spreadsheets. Management doesn’t see the actual cash-flow position until 10–15 days later, after some decisions have already been made.

What Business Central Provides

Automated bank statement imports, instant cost calculation, and a complete financial period close within three days.

Problem

Inventory discrepancies, delays in order picking, and a lack of up-to-date data lead to downtime and financial losses. Stocktaking takes weeks, while shortages are often discovered only after a shipment has already been disrupted.

What Business Central Provides

WMS-enabled bin management, automated picking route optimization, and real-time tracking of goods in transit.

Problem

When data is transferred manually between Excel spreadsheets, it can be lost or duplicated. No department can be certain that it is working with up-to-date information.

What Business Central Provides

A single source of truth where creating a sales order automatically reserves inventory in the warehouse and generates an invoice without any manual data duplication.

Problem

The business owner is forced to personally approve minor payments because the process can’t be trusted. Delegating financial decisions without a reliable control system creates a risk of misuse or errors.

What Business Central Provides

A configurable approval matrix in the Workflow module based on transaction amounts, financial responsibility centers, and expense categories.

Problem

Managers spend up to 40% of their working day manually completing repetitive documents. Day-to-day operational tasks consume resources that should be directed toward strategic priorities.

What Business Central Provides

Document templates, automated recurring invoicing, and automatic order creation.

Problem

Collecting source documents creates chaos and stress for the accounting team. Data is scattered, some documents are missing, and every audit turns into a stressful project lasting several weeks.

What Business Central Provides

The system is designed from the outset around strict principles of transparent and easy-to-understand financial auditing. Every transaction is fully traceable, and a complete audit trail is generated automatically.

Problem

The on-premises database is not designed for large-scale operations. Multi-currency accounting, the simultaneous operation of multiple legal entities, and high transaction volumes lead to system failures and reduced performance.

What Business Central Provides

Automatic horizontal scaling of Azure cloud resources during peak workloads, without performance degradation or intervention from the IT team.

Key business processes in the integration of Microsoft Dynamics 365 CRM with Business Central

The integration synchronizes CRM orders with finance, warehouse, and manufacturing functions in Business Central. Customer data automatically triggers serial inventory tracking, cost calculation, and tax reporting, providing full control over holding company operations.

Customer and lead management

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Customer records from the CRM are automatically transferred to the ERP system. No duplicates or lost contacts during synchronization.

Sales management

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Deals from the sales pipeline instantly create orders in Business Central, triggering product shipment or production.

Invoicing and payment control

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Sales managers can see payment status in the CRM immediately after the accountant processes the bank statement in the accounting system.

Product and price management

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Product catalogs, descriptions, and current price lists are updated in the ERP system and immediately become available to managers for calculations.

Warehouse and logistics management

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Managers can see actual warehouse stock levels while creating a deal, preventing the sale of unavailable or insufficient-stock items.

Service and customer support management

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Service request history is linked to the customer record. The team can see all complaints and repairs in a single interface.

Analytics and management reporting

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Lead, margin, and sales data are consolidated into real KPIs to support accurate management decisions.

Marketing process automation

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Purchase history from the ERP system helps segment the CRM database more accurately for effective personalized campaigns.

Planning to migrate from 1C:Enterprise / BAS to a modern ERP system?

Migrate from 1C:Enterprise / BAS to a modern, world-class ERP platform with support for Ukrainian accounting and tax requirements.

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  • Data and business logic preservation

  • Parallel operation of both systems during migration

  • Team training included

Pre-project Assessment: Rapid Format or In-Depth Discovery Phase

Rapid Assessment

Process: Conducted through two to three meetings with the client, during which we interview stakeholders and identify the key business pain points. Based on our expert assessment, we prepare a list of the required work and present it to the client.

Primary Purpose: Provides a high-level understanding of the project scope needed for the initial decision: which platform to choose and whether to proceed.

Outcome: We provide a preliminary estimate of the project scope, timeline, and budget. At this stage, the figures are indicative, and the actual costs and timelines may differ significantly from the initial forecast.

Duration and Cost: Takes from one day to two weeks and is provided free of charge.

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Pre-Project Discovery

Process:

  • We run a series of interviews with users across every area that requires automation, with each meeting formally documented;
  • We build and present the target model using the client’s real examples, mapping the client’s actual business processes against the system’s standard functionality and future subsystems;
  • We conduct a Fit-Gap analysis to identify areas where standard functionality does not fit;
  • We prepare a technical specification for each required customization;
  • We produce the final project estimate.

Primary Purpose: Gives an understanding of the project’s real scope before it starts.

Outcome: Estimate accuracy is within a 10% margin of error, and cost remains under control. The client receives a validated model of the future system, a technical specification, a project estimate, an implementation schedule, and a roadmap.

Duration and Cost: A separate phase preceding the main project, with cost ranging from 5% to 30% of the budget: the closer the project is to standard functionality, the lower the assessment cost.

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Methodology and stages of CRM solution implementation

Most challenges in CRM projects are related not to the system itself, but to the approach used to implement it. Our methodology is the result of 25 years of experience and more than 200 completed projects.

1. Pre-project assessment

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We conduct a series of interviews with users across all areas subject to automation and document the processes and requirements in formal records. We model the processes using the standard system configuration and validate their accuracy together with the client. Based on the Fit-Gap analysis, we identify discrepancies between business needs and standard functionality, prepare the technical specification, and assess the feasibility of each customization.

2. Project schedule and roadmap

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Based on the results of the Discovery phase, CBPM Service specialists present the client with the model of the future system, the technical specification, project estimate, and implementation approach. We agree on the project schedule and roadmap with the client and project team before implementation begins.

3. Migration scope alignment

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CBPM Service analysts define the list of objects to be migrated, the format and sequence of the migration, and agree on these with the client.

4. Configuration and development

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We implement Microsoft Dynamics CRM using a sprint-based methodology, with coordination meetings every two weeks and a mandatory monthly meeting with the project sponsor. This ensures controllability and transparent project status at every stage. We carry out all customizations in accordance with the approved technical specification and demonstrate the completed functionality to the client.

5. Initial training

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We provide initial training for the client’s team so that users can work in the system while testing it against their own business processes.

6. Migration to the test database

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We process master data and product catalogs separately from balances, including inventory, cash-related liabilities, settlements with customers and suppliers, and payroll. Before migration, we perform data mapping and remove outdated information. Our experts carry out the export using dedicated scripts as of a specific date and transfer the agreed data scope to the test database.

7. Test operation and refinement

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The client works in the new system in test mode. Based on the results, we either proceed directly to production operation or document a list of required refinements.

8. Production launch and support

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We implement the agreed refinements and confirm readiness for production operation, after which we switch the operational environment to the new system. CBPM Service consultants work alongside the client’s employees during the first reporting period close, identify any issues, and promptly resolve deviations. We then provide ongoing support and maintenance in accordance with the SLA.

Projects we’re proud of

Over 200 successful implementations across industries and businesses of different sizes.
95% of our clients recommend us. 25 years of experience.

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How CBPM Service ensures effective implementation and integration of Microsoft Dynamics 365 CRM with Business Central

We work as an official Microsoft partner. Our team holds relevant certifications and brings proven industry experience. We manage projects step by step, thoroughly analyze your processes before launch, and calculate the project budget accurately. After go-live, we remain involved to support and further develop the system.

Phased integration implementation

We divide the entire project into clear, manageable stages. You see real intermediate results and maintain full control over deadlines.

Pre-project analysis

Before signing the contract, we conduct a technical audit of the IT architecture, define the project scope and boundaries, and develop the system concept with a preliminary roadmap.

CRM and ERP expertise

Our specialists have equally deep expertise in CRM lead generation logic and in warehouse and financial accounting within ERP platforms.

Experience across different industries

We understand the specific processes of distributors, manufacturers, and large holding companies. We implement only IT solutions that have been proven in practice.

Expertise in building a unified Microsoft ecosystem for business

We connect fragmented services into a single environment. Data is transferred automatically between systems without delays, failures, or information loss.

Certified Microsoft partner

We hold official partner status and verified competencies. We work strictly according to Microsoft standards and ensure stable system configuration.

Post-launch support and development

We stay with you after release. We update the system, advise your team, and quickly add new functionality as your business grows.

What determines the success of a CRM project: mutual responsibility for the outcome

Successful projects have several common conditions on the client’s side, and we discuss them before the project begins to ensure delivery within the agreed budget and timeline. Each of these points reflects a specific lesson learned from previous projects and has helped protect client budgets.

Responsible persons and roles

The client appoints its own project team, including a key user and a project sponsor. Participant roles must be clearly defined: who is responsible for the budget, who makes decisions about expanding the scope, and who is responsible for completing specific tasks.

Coordination meetings

Regular coordination meetings keep both parties aligned on the project status, budget, and individual workstreams. We hold status meetings every two weeks, while a monthly meeting involving the project sponsor is used to align on the overall status and future development priorities.

Project management

The project methodology requires dedicated time and budget for management activities, including planning, execution control, and meeting documentation. This ensures continuous task monitoring and adherence to deadlines. We support the technical side through structured procedures, including documentation of configuration changes and release management.

A sprint-based approach combined with adherence to these conditions is the key to a successfully delivered Microsoft Dynamics CRM project

Client-side resource allocation

We prepare and agree on a resource allocation plan for the client’s specialists and require adherence to it. The plan specifies which specialist must be allocated and for how much of their working time, for example, 50%, during a particular month. This prevents project team downtime and helps maintain the agreed schedule.

Client team motivation

The client approves an internal document defining incentives for its project team based on the implementation outcome. Projects are delivered noticeably more effectively when the client’s internal team clearly understands how its motivation is tied to the result.

Deadline discipline

If the client delays the agreed schedule by more than 30 days due to reasons on its side, the cost of subsequent work automatically increases by 30%. The purpose is not to generate additional revenue, but to keep the project within the agreed budget, scope, and timeline.

Downtime compensation

If the implementation team experiences downtime due to the client, this downtime is compensated at a coefficient of 0.7 of the previously expected workload. The team is allocated specifically to the project, and its time is reserved in advance.

Mutual guarantees from the implementation partner

When the client accepts these commitments, we guarantee compliance with the agreed deadlines on our side. Otherwise, equivalent penalties apply to us as proof of symmetrical responsibility.

Looking for an alternative to 1C or BAS?

Demand for migration from 1C to international platforms continues to grow, and Business Central is one of the most popular migration options.

Book a 30-Minute Consultation
  • Data and business logic preservation

  • Parallel operation of both systems during migration

  • Team training included

Tell us about your project

    We respond within
    24 hours on business days

    1. Inquiry

    Leave your contact details and briefly describe your situation, including your current system, number of users, and the issues you would like to resolve.

    2. Introductory Call with a Manager

    A 30-minute conversation to discuss your pain points, timeline expectations, and the project delivery approach so we can select the right team for your needs.

    3. Pre-Project Discovery

    A technical audit of your IT architecture, definition of the project scope and boundaries, development of the system concept, and preparation of a preliminary roadmap.

    4. Proposal

    A detailed document outlining the scope of work, timeline for each project stage, and estimated cost.

    Frequently Asked Questions

    The timeline depends on the scale of the processes. Integrating Microsoft Dynamics 365 CRM with ERP typically takes anywhere from a few weeks to two months. We define the project schedule at the very beginning, so you know the release date in advance and can plan your team’s workload predictably.

    Yes. An open API allows Business Central to be integrated with virtually any software. However, using products from the same vendor provides the highest stability, faster data exchange, and fewer technical issues. Working within a unified environment also reduces the risk of losing important information.

    Our team can implement and configure Microsoft Dynamics 365 CRM from scratch as a turnkey solution. We build the right customer management and sales pipeline logic and then connect it directly to the ERP finance, warehouse, and logistics modules for automatic document transfer.

    Employees will no longer need to copy documents manually. Sales managers will see actual warehouse inventory directly in their interface, while the accounting team will instantly receive generated orders. This eliminates operational chaos, delays, and human error.

    We provide full technical support after launch. Our specialists advise employees, update configurations, and quickly add new functionality. We ensure that the Microsoft Dynamics 365 CRM and ERP integration remains stable even as your holding company scales rapidly.